Why keratin makes sense in a Lower Mainland winter

Frizz is not a texture problem. It is a moisture problem — hair with a raised cuticle pulls water out of humid air, swells unevenly, and lifts. In a climate that is damp from October to May, that is most of the year.

What keratin actually does

A keratin treatment coats and seals the cuticle. Water stops getting in as easily, so the hair stays where you put it. The two effects clients notice most are the end of afternoon frizz and a drying time that is roughly halved.

What it does not do

It does not straighten curly hair permanently. Curls come back — looser, smoother, and far more cooperative, but still curls. If you want genuinely straight hair, that is permanent straightening, which is a different chemistry and starts at $250.

How long it lasts and what it costs

• Three to five months, fading gradually rather than growing out in a line.
• $300 for short hair, $450 for long hair.
• Hair botox, at $250, is the repair-focused alternative for damaged hair.

Aftercare that decides the outcome

The first seventy-two hours matter more than anything you do afterward: no washing, no tying it up, no clips. After that, a sulphate-free shampoo is the single biggest factor in how long the result holds. Sulphates strip the treatment, and a $12 bottle can cost you two months of a $450 service.

If your hair is already fragile from lightening, we will often suggest a treatment course before keratin rather than instead of it. Ask at your consultation — it is free.

For lightened or colour-treated hair, read what we assess during a colour consultation before combining services.